שיווק מעצב מציאות

ועידת שיווק מעצב מציאות: "היום הפרסום המודרני משנה תרבות"

איך הופכים עולמות השיווק והפרסום לפלטפורמה לקידום גיוון, הכלה ושבירת סטריאוטפים מגדריים? כיצד ניתן לשלב בין אימפקט חברתי ליעדים מסחריים? ועד כמה החברות הגדולות במשק מרימות את הכפפה? כל התשובות בוועידת "שיווק מעצב מציאות" של אתר ice – פרויקט מיוחד ליום הגיוון הבינלאומי 2024

בשיתוף קבוצת שטראוס | 23/5/2024 12:23

איזה תפקיד ממלאים עולמות השיווק והפרסום בכל מה שנוגע להשפעה על תפישות חברתיות, יצירת שינוי התנהגותי ושבירת סטראוטיפים? נושא זה עמד במוקד הוועידה שערך אתר ice בסימן "שיווק מעצב מציאות" – פרויקט מיוחד ליום הגיוון הבינלאומי 2024. משתתפים: אבי לאופר, סמנכ"ל השיווק של שטראוס; ד"ר לירז מרגלית, מומחית בהתנהגות צרכנים ועיצוב תודעה; הפרסומאי ניר רפואה, המשנה למנכ"ל ליאו ברנט ישראל; מומו מהדב, מנכ"ל ארגון "מעלה" לאחריות תאגידית; ויועצת האסטרטגיה והתקשורת טל אלכסנדרוביץ'-שגב, מנכ"לית ובעלים של משרד בן חורין אלכסנדרוביץ'.

(בשיתוף קבוצת שטראוס)

תגיות אבי לאופר | אחריות תאגידית | ארגון מעלה | גיוון והכלה בפרסום | ד"ר לירז מרגלית | טל אלכסנדורביץ'-שגב | יום הגיוון הבינלאומי | יום הגיוון הבינלאומי 2024 | מומו מהדב | ניר רפואה | פרסום | פרסום ושיווק | קבוצת שטראוס | שבירת סטריאוטיפים מגדריים בפרסום | שטראוס | שיווק מעצב מציאות

הכתבות החמות

ישראל, טורקיה, צילום: freepik, shutterstock

היריבה הגדולה של ישראל גורמת נזקים: אלו המוצרים שיחסרו בסופרמרקטים

מערכת ice | 7:03

תחבורה ציבורית, צילום: shutterstock

מהפכה ברב קו: מי זכאים לנסיעות בחינם עד ה-7.7.2025?

מערכת ice | 6:22

מענקים מביטוח לאומי, צילום: shutterstock, Magma Images

ביטוח לאומי בבשורה משמחת: זה המענק שתקבלו ב-20.4

מערכת ice | 6:10

משרד הבריאות

משרד הבריאות באזהרה חמורה: ''לשקול מתן טיפול מונע''

מערכת ice | 6:17

אילוסטרציה, צילום: shutterstock

אבל בעולם התרבות: הזמר האהוב נפטר בגיל 87

מערכת ice | 6:07

רביב דרוקר, צילום: freepik, shutterstock, ויקיפדיה- Ran Yehezkel

דרמת ענק בחדשות 13: מי דורש להעיף את רביב דרוקר?

מערכת ice | 6:35

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תגובתך לא נשלחה בשל בעיית תקשורת, אנא נסה שנית.
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