עסקי ספורט

נייקי מתאוששת בענק: בדרך להסכם בלעדי של 12 שנה | כל הפרטים

תחת המנכ"ל החדש, נייקי מחדשת את ההסכמים שלה עם ה-NBA וה-WNBA ל-12 שנה. ענקית הספורט תהפוך לספקית הבלעדית של הלבשה והנעלה לשחקני הליגות והמעריצים

שרון בירקמן | 22/10/2024 13:03

נייקי כדורסל (צילום shutterstock)

אתמול הודיעה נייקי על הסכם חדש להארכת שותפות של 12 עונות עם ליגת ה-NBA וה-WNBA. זוהי ההודעה הגדולה הראשונה של המנכ"ל החדש אליוט היל, שנכנס לתפקידו בשבוע שעבר. השותפות בין ענקית אופנת הספורט ל-NBA הוכרזה כבר ב-1992; השותפות עם ה-WNBA החלה עם הקמת הליגה ב-1997; השותפות עם ה-NBA G League – בעונת 2017-2018. עם ההסכם המחודש, נייקי תהפוך לספקית הבלעדית של המדים, מדי המשחק, הלבוש והלבוש למעריצים, ובנוסף תמשיך גם בשותפות בתחום השיווק והתוכן.

כחלק מההסכם, נייקי תפתח תוכניות ומשאבים עבור צעירים השואפים להיות כדורסלנים מקצועיים. החברה תעבוד עם הליגות הצעירות Jr. NBA, Jr. WNBA, Basketball Without Borders (BWB) לאיתור וטיפוח שחקני כדורסל צעירים ברחבי העולם וליגת כדורסל העילית הצעירה (EYBL).

חילופי המנהיגות בנייקי הגיעו בשלב שבו ענקית ההנעלה מתמודדת עם לחצים כבדים מצד המשקיעים. על פי נתוני Yahoo Finance, מניית החברה ירדה ב-20% בין 13 בינואר 2020 — כאשר ג'ון דונהו, מנכ"ל איביי לשעבר וחבר אישי של בעל השליטה בנייקי פיל נייט, נחת בכיסא המנכ"ל — ועד סגירת השוק ב-19 בספטמבר.

עוד ב-

וול סטריט מברכת את המנכ"ל החדש: מניית נייקי עולה

לכתבה המלאה

תגיות NBA | WNBA | הסכם | כדורסל | נייקי | ספורט

הכתבות החמות

ליסה סו מנכ"לית AMD, צילום: shutterstock

מניית הענק נחתכה ב-50% - למה והאם זה הזמן לקנות?

הדר אלון | 14:46

אייל רביד מנכ"ל רשת ויקטורי, צילום: באדיבות המצולם, פלאש 90/ יוסי אלוני

ויקטורי ואייל רביד משלמים ביוקר: זה הפיצוי הענק שיחלקו ללקוחות

מערכת ice | 13:01

אל-על, צילום: פלאש 90, shutterstock

אל על טסה בבורסה: זו הסיבה שהמנייה מזנקת בלמעלה מ-5.5%

מערכת ice | 14:38

אילוסטרציה, צילום: freepik

הסוף לתווי החנייה לנכים בישראל? זה הצעד הבא שעומד להנקט

מערכת ice | 12:40

עינב בובליל, צילום: אינסטגרם/ einavbooblil_benisti

עינב בובליל סובלת: ''ישנתי והייתי במיטה, לא הרגשתי חג''

מערכת ice | 13:52

פיד הכסף: נתי אהרנוביץ' (מימין), גיל בכר ואורן ברסקי, צילום: באדיבות אורן ברסקי, באדיבות IBI, מיכאל תומרקין באדיבות נתי אהרנוביץ'

טעויות, סיכונים, הזדמנויות ואיך מתחילים להשקיע? פיד הכסף, פרק ראשון

טעויות, סיכונים, הזדמנויות ואיך מתחילים להשקיע? פיד הכסף, פרק ראשון

בשיתוף IBI | 10:11

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