השוק

עסקת מיליארדים בין מותגי היוקרה? הצעד של אסתי לאודר

המותג שעומד לקראת מכירה אפשרית, מגיעה ככל הנראה לשולחן המו"מ דווקא אצל ענקית הקוסמטיקה שאיבדה לאחרונה מיליארדי דולרים

מערכת ice | 2/8/2022 10:31

קוסמטיקה. אסתי לאודר (צילום iStock)

יצרנית הקוסמטיקה אסתי לאודר מנהלת מגעים לרכישת מותג היוקרה טום פורד במה שעשוי להיות עסקה של 3 מיליארד דולר, כך דיווח הוול סטריט ג'ורנל ביום שני, על סמך ציטוטים של אנשים המעורבים נושא.

העסקה הפוטנציאלית, אם תתממש תהיה הרכישה הגדולה ביותר של בעלי מותג קליניק אי פעם, נאמר בדו"ח, והוסיפה כי אסתי אינה המחזרת היחידה של טום פורד.

המהלך עשוי לעזור לאסתי לאודר להגביר את היצע היוקרה שלה בתקופה שבה הביקוש לביגוד ואביזרים יוקרתיים נותר גמיש כאשר צרכני היוקרה ממשיכים לבזבז סחורות למרות אינפלציית שיא בארצות הברית.

מותג היוקרה, שהוקם על ידי מעצב האופנה טום פורד בשנת 2005, ידוע בבגדי הגברים שלו, אך מונה גם בגדי נשים, תיקים, מוצרי קוסמטיקה ובשמים כחלק מקו המוצרים שלו.

אסתי מתעניינת במיוחד בעסקי היופי של טום פורד ויכולה לחפש רישיון למוצרי הלבוש של המותג במקום אחר, נכתב בדו"ח.

עוד ב-

ענקית הקוסמטיקה אסתי לאודר חתכה תחזיות - וקרסה

לכתבה המלאה

ידועה גם במותגים כמו La Mer ו-M.A.C., אסתי לאודר, שמניותיה איבדו יותר מ-26% מערכן השנה, בעלת שווי שוק של 97.59 מיליארד דולר, לפי נתוני Refinitiv.

תגיות אסתי לאודר | בגדים | טום פורד | מותגים | קוסמטיקה | רכישה

הכתבות החמות

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רמי לוי מסתבך עם הלקוחה: ''יצאנו פגועים, מושפלים והמומים''

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מזומן, צילום: פלאש 90/ נתי שוחט

הסוף למזומן בכספומטים בישראל? זו ההפתעה הגדולה לפני החג

מערכת ice | 11/4/2025 18:45

בורסה-אילוסטרציה AI, צילום: shutterstock

ידיעות השבוע ב-ice

רשת הענק קורסת, גל פיטורים בישראל וטראמפ מטלטל את העולם

מערכת ice | 11/4/2025 10:23

מענקים מביטוח לאומי, צילום: shutterstock, unsplash

ביטוח לאומי בבשורה חשובה: זה מה שיקרה מה-13.4 בישראל

מערכת ice | 11/4/2025 5:58

גיא זוארץ ויעל בר זוהר, צילום: רפי דלויה

יעל בר זוהר וגיא זוארץ מודים: ''לא נוכל לחזור להיות מי שאנחנו''

מערכת ice | 11/4/2025 18:50

אייל גולן ודניאל גרינברג, צילום: אינסטגרם/ אייל גולן

אייל גולן ודניאל גרינברג חוגגים יום מאושר: ''הכי חזק ואיכותי שיש''

מערכת ice | 11/4/2025 18:41

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