שיווק ופרסום

6,000 שקל בשנייה: סערת פרסומת הזהב ב'רוקדים עם כוכבים'

על פי פרסום של דוד ורטהיים, לא פחות מ-300 אלף שקל שילמה הסוכנות היהודית על פרסומת של כמעט דקה בגמר של הריאליטי בקשת 12: "תחשבו כמה מוצרים אמיתיים ניתן היה לקנות מזה במקום סרטון תדמית"

מערכת ice | 13/4/2022 7:28

רוקדים עם כוכבים 2022 (צילום שי פרנקו)

על פי דוד ורטהיים, עורך וואלה! ברנז'ה, גורמים בעולם הפרסום טוענים כי הסוכנות היהודית שמה על השולחן של קשת סכום של 6 ספרות על פרסומת באחד מברייקים הזהב בגמר ״רוקדים עם כוכבים״ בקשת 12.

ורטהיים כתב על כך: "מקווה שבזכות זה תעריכו את פועלה יותר. ‏הנה עוד פרט ששווה לדעת על הסכום המטורף (והמיותר) ששפכה הסוכנות היהודית (כספי ציבור), על ברייק הגמר ברוקדים עם כוכבים: מי שמייעץ לסוכנות היא יועצת המיתוג והאסטרטגית הבינ״ל למנהיגים איילת פריש".

עוד הוסיף: "פריש משמשת (יש טוענים שהוצנחה) גם כפאנליסטית קבועה בתוכנית הבוקר של קשת. עסק משתלם". אכן לאחרונה ניתן לראות את פריש מתארחת אצל ניב רסקין ב'חדשות הבוקר' לא פעם.

עוד ב-

רייטינג: רוקדים עם כוכבים התפוצצה, נתון שפל לרשת 13

לכתבה המלאה

לסיום צייץ העיתונאי הוותיק: "‏‏‏ציוץ אחרון בנושא הברייק השערורייתי של הסוכנות: כ-300 אלף שקל ל-50 שניות, זה הסכום ששולם לקשת. 6,000 שקל לשנייה. תחשבו כמה מוצרים אמיתיים ניתן היה לקנות מזה במקום סרטון תדמית"

תגיות הסוכנות היהודית | פרסום | פרסומת | קשת 12 | רוקדים עם כוכבים | תכנית הבוקר

הכתבות החמות

הוצאות, צילום: shutterstock

חגיגת אשראי בישראל לקראת החג: למעלה מ-15,300 עסקאות בוצעו בדקה

מערכת ice | 11:59

ישראל, טורקיה, צילום: shutterstock

משפחת הריגול הטורקית שגרפה מיליונים מהמוסד הישראלי משלמת ביוקר

מערכת ice | 12:16

קורין אלאל, צילום: פלאש 90/ משה שי

בית המשפט בודק: לאן נעלמו מאות אלפי שקלים מקורין אלאל?

מערכת ice | 10:49

בן כספית ,בנימין נתניהו, צילום: פלאש 90/ הדס פרוש, אורן בו חקון

בן כספית: "מה עוד צריך לקרות כדי שכת הביביסטים תתפכח?"

מערכת ice | 10:54

שי גולדן, צילום: מסך ערוץ 14

שי גולדן תוקף: "זה סופה של ישראל. נקודה"

מערכת ice | 10:57

יוסי בניון, צילום: פלאש 90

יוסי בניון על רגעי האימה: "סכנת חיים, חורים כמו יריות"

מערכת ice | 11:23

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