שיווק ופרסום

אחרי שנתיים של מחקר: ספרינג משיקה משקאות חדשים

לדברי יניב פרנקו, מנהל אגף השיווק ביפאורה: "ספרינג ממשיך להוביל ולחדש בקטגוריית המשקאות המפנקים והאקזוטיים ומשיק לראשונה - משקאות פרי, מפנקים עם אחוזי פרי גבוהים במיוחד"

מערכת ice | 21/5/2023 16:20 1

משקאות חדשים של ספרינג (צילום סטודיו יפאורה)

חברת יפאורה משיקה לראשונה בישראל משקאות "ספרינג" טבעיים ומפנקים בבקבוקי זכוכית אישיים - שלושה שילובים של טעמים אקזוטיים ועשירים בפרי: אננס בננה תפוח - 61% פרי, פירות טרופיים - 65% פרי ואננס קוקוס תות – 78% פרי. כל המשקאות בסדרה החדשה הם ללא תוספת סוכר - כל הסוכר מגיע מהפרי, ללא ממתיקים מלאכותיים, ללא חומרים משמרים וללא צבעי מאכל.

לדברי יניב פרנקו, מנהל אגף השיווק ביפאורה: "ספרינג ממשיך להוביל ולחדש בקטגוריית המשקאות המפנקים והאקזוטיים ומשיק לראשונה - משקאות פרי, מפנקים עם אחוזי פרי גבוהים במיוחד. הסדרה מכילה רק פירות ומים, ללא תוספת סוכר. בסדרה שלושה טעמים טבעיים ואקזוטיים בבקבוקי זכוכית אישיים".

עוד ב-

עוד מכה לכיס של הישראלים: ענקית המשקאות מעלה מחירים

לכתבה המלאה

הסדרה החדשה תושק באריזה אישית, לצריכה ON THE GO, לכל מי שמעוניין להתפנק במהלך היום עם משקה פירות עשיר. פיתוח המוצר נמשך למעלה משנתיים, במטרה להגיע למוצר טבעי, ועל כן הוא מורכב רק ממיץ ומחית פרי ללא רכזים וללא תמציות. את השקת הסדרה החדשה מלווה קמפיין טלוויזיה, דיגיטל ושילוט חוצות.

תגיות השקה | יניב פרנקו | יפאורה | משקאות | ספרינג | פירות

הכתבות החמות

נגיף האבולה, צילום: shutterstock

נגיף חדש מתפשט בישראל: כ-100 מקרים אובחנו בשבוע

מערכת ice | 16/3/2025

משכורות-אילוסטרציה, צילום: shutterstock

שבוע העבודה בישראל עובר מהפכה: סופ''ש ארוך החל מהיום

מערכת ice | 16/3/2025

ליטל שוורץ בתיעוד מהעימות עם מפגיני הימין, צילום: אינסטגרם

הכוכבת שקיללה מפגיני ימין מתגוננת: "תקפו אותי אנשים עם ויברטורים"

מערכת ice | 2:44

האח הגדול, צילום: מסך קשת 12

הלם בשידור חי: כוכבת ריאליטי נעצרה עם הדחתה – הסיבה מפתיעה

מערכת ice | 16/3/2025

מעיין אדם, צילום: צילום מסך, קשת 12

מגישת ערוץ 12 בדרך לפוליטיקה? "אני משוגעת או שזה טירוף הדעת?"

מערכת ice | 16/3/2025

גיא זוארץ, צילום: אינסטגרם

גיא זוארץ מאוהב: ''אי אפשר להוריד ממך את העיניים''

מערכת ice | 16/3/2025

תגובות לכתבה(1):

תגובתך התקבלה ותפורסם בכפוף למדיניות המערכת.
תודה.
לתגובה חדשה

תגובתך לא נשלחה בשל בעיית תקשורת, אנא נסה שנית.
חזור לתגובה

1.

מי ישמע פותח במכון ויצמן. כולה משקה קל (ל"ת)

דון דריפר 05/2023/22

הגב לתגובה זו

1 1

סגור

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