שיווק ופרסום

והזוכה באמי היא: הפרסומת המעולה של 'אפל' נבחרה לטובה ביותר ב-2014

פרסומת חג המולד מ-2013 תחת השם Misunderstood שנעשתה על ידי TBWAMedia Arts Lab גברה בדרך על נייקי, ג'נרל אלקטריק ובאדוויזר

משה בנימין | 1

Apple. הפרסומת שזכתה באמי 2014 (צילום צילום מסך מתוך הפרסומת)

לפני קצת פחות משנה, בדצמבר 2013, עלתה לאוויר פרסומת החגים המרגשת של אפל. 8 חודשים לאחר מכן בטקס האמי ה-66 השנתי שנערך בשבת - הפרסומת זכתה, ובצדק, לכבוד המגיע לה כשזכתה באמי בקטגוריית הפרסום. הפרסומת שנעשתה על ידי משרד הפרסום TBWAMedia Arts Lab גברה בדרך על מתחרות כמו נייקי, ג\'נרל אלקטריק ובאדוויזר עם שתי פרסומות בגמר.

בפרסומת של אפל מוצג כינוס משפחתי חגיגי רב דורי על רקע חג המולד. במרכז הסרט ניצב נער מופנם שנראה כאילו אינו שותף להתרחשות ואינו מצליח להתחבר להווי המשפלתי. הקונטרסט בין האושר של יתר משפחה לבדידותו של הנער הופך למפגן דמעות כאשר הנער מקרין למשפחה סרטון אותו צילם (באמצעות מכשיר האייפון שלו כמובן) ובו סיכום קליפי רגיש ונוגע של כל הרגעים המרגשים בהם צפה מהצד.

הפרסומות ה\"מפסידות\"

תגיות apple | emmy | TBWA | אמי | באדוויזר | נייקי

הכתבות החמות

נועה קירל ודניאל פרץ, צילום: באדיבות ישראל קנדה, אינסטגרם/ danielperetz

פרסום ראשון

נועה קירל ודניאל פרץ רכשו דירת יוקרה בשדה דב - המחיר נחשף

איציק יצחקי | 8/10/2025

מיכאל מירילשוילי, צילום: יוטיוב/ ארגון זקא

"הסנדק" של ערוץ 14 תובע אותו - וכעת הוא מגייס 150 אלף שקל למאבק

דסק משפט | 8/10/2025

בנימין נתניהו, צילום: עמוס בן גרשום/לע"מ

ראש הממשלה תיכנן לבלות במלון יוקרתי חופשה מפנקת - למה זה בוטל?

מערכת ice | 1:42

חטיפה-אילוסטרציה, צילום: shutterstock

הכוכבת הבינלאומית מאשימה: "צה"ל חטף את החברה שלי"

מערכת ice | 12:22

נלי תגר, צילום: פלאש 90/ משה שי

השחקנית המפורסמת תוקפת: "מימונה של שמאלנים זה יום רצח רבין"

מערכת ice | 8/10/2025

תרצה כהן וארז איסקוב, צילום: מסך רשת 13

ארז איסקוב ותרצה כהן בדייט ראשון אחרי "האח הגדול"

מערכת ice בידור | 8/10/2025

תגובות לכתבה(1):

תגובתך התקבלה ותפורסם בכפוף למדיניות המערכת.
תודה.
לתגובה חדשה

תגובתך לא נשלחה בשל בעיית תקשורת, אנא נסה שנית.
חזור לתגובה

1.

התשדיר הכי טוב הוא PUPPY LOVE!!!! (ל"ת)

BOB 08/2014/18

הגב לתגובה זו

0 0

סגור

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