כסף וצרכנות

אפריל מודיעה: זו היורשת של קורל סימונביץ'

לאחר שנים בהם כיכבה קורל סימנוביץ' כפרזנטורית של מותג הטיפוח והקוסמטיקה 'אפריל', השבוע נבחרה פרזנטורית חדשה למותג

ענת סימן טוב | 19/2/2025 13:37

הסניף החדש של רשת אפריל (צילום שי אפשטיין)

לאחר שלוש שנים בהן הייתה קורל סימנוביץ' הפרנזטורית של המותג, היום (רביעי) נחפשה הפרזנטורית החדשה למותג הטיפוח והביוטי.

רשת 'אפריל' הודיעה על שיתוף פעולה עם השחקנית אביב פנקס, שבחרה להוביל את קמפיין הדגל החדש של הרשת. הקמפיין בכיכובה של פנקס יעלה לאוויר בשבועות הקרובים, באמצעות משרד הפרסום זרמון, אשר יכלול סדרת סרטונים בבימויו של נדב זופי. "אביב מייצגת יופי טבעי ואותנטיות", נמסר מהנהלת 'אפריל', "הבחירה בה מבטאת את השילוב בין עולם הבישום המסורתי לתפיסה מודרנית".

הפרזנטורית החדשה, אביב פנקס. צילום: דור שרון

הקמפיין החדש מהווה שינוי אסטרטגי עבור רשת אפריל, עם דגש על מקצועיות בתחום הבישום והביוטי, וזאת לצד המשך המסורת של שיתופי פעולה עם כוכבות בולטות.

אביב פנקס, שצברה פופולריות רבה עם תפקידים בסדרות כמו 'תאג"ד', 'פלמ"ח' ו'המזח', צפויה להופיע בעונה החדשה של "אזהרת מסע" בנטפליקס. במקביל, היא מצטלמת לסדרה הצרפתית "לילה ארוך בפריז - יחידה 8200", ומייצגת את הדור החדש של השחקנים הישראלים הפועלים בזירה הבינלאומית.

עוד ב-

לירון ויצמן עוזבת, מי תחליף אותה בתפקיד היוקרתי?

לכתבה המלאה

הקמפיין החדש יושק במהלך החודש הבא ויכלול נוכחות נרחבת בטלוויזיה, דיגיטל, וסושיאל מדיה.

תגיות אביב פנקס | אפריל | ביוטי | טיפוח | פרזנטור | קורל סימנוביץ' | קמפיין

הכתבות החמות

רמי לוי, צילום: פלאש 90/ תומר נויברג, יוסי אלוני, shutterstock

רמי לוי בהודעה ללקוחות: זה מה שיקרה ברשת עד ה-13.4

מערכת ice | 6:27

מענקים מביטוח לאומי, צילום: shutterstock, Magma Images

ביטוח לאומי בבשורה משמחת: מענק למיליוני ישראלים ב-20.4

מערכת ice | 6:30

צילום: shutterstock, pngwing

משפחת הפשע מסתבכת בענק: כתבי אישום נגד בכירי הארגון בישראל

מערכת ice | 8:11

דני קושמרו בטכנולוגיית בינה מלאכותית, מתוך הקליפ של יוני בלוך, צילום: מתוך הקליפ "סוף טוב"

דני קושמרו חושף את הגירושים שלו: ''קשה לעשות איתי את זה''

מערכת ice | 6:52

ניצן ירושלמי, צילום: מתוך גמר "הישרדות", רשת 13

הזוכה בהישרדות זועם לאחר הזכייה: ''מה זו הבושה הזו?''

מערכת ice | 6:20

עדן חסון, צילום: טל סלימן

בן הזוג של עדן חסון נשבר בדמעות: "כבר חודשים ברכבת הרים מטורפת"

מערכת ice | 7:50

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