שיווק ופרסום

חברת דלק במהלך בשווי מיליוני שקלים: "חוצפה ישראלית"

רד אורבך סולן להקת רד בנד, נבחר להיות הפרזנטור של תחנות "דלק" ורשת חנויות "ג'ו דלק". רד יוביל את קמפיין הפרסום החדש של "דלק" אשר תושק במדיות השונות: טלוויזיה, שילוט חוצות, נקודות המכירה וברשתות החברתיות באמצעות משרד הפרסום GO

מערכת ice | 19/3/2024 16:08

תחנת דלק (צילום סיוון פרג')

רד אורבך סולן להקת רד בנד, נבחר להיות הפרזנטור של תחנות "דלק" ורשת חנויות "ג'ו דלק". רד יוביל את קמפיין הפרסום החדש של "דלק" אשר תושק במדיות השונות: טלוויזיה, שילוט חוצות, נקודות המכירה וברשתות החברתיות באמצעות משרד הפרסום GO.

קרן קפורמינץ סמנכ"ל שיווק, סחר ופיתוח עסקי דלק ישראל אמרה היום: "החלטנו בדלק ישראל לצרף לשורותינו שחקן חיזוק חדש - רד אורבך מלהקת רד בנד. רד הוא וונאבי ישראלי אשר ניחן בחוצפה ישראלית, צעירה ומגניבה, וחשבנו שהוא יכול לספר את הסיפור של "דלק" חברת הדלק הישראלית".

במסגרת הקמפיין רד יספר את הסיפור מנקודת מבטו האובייקטיבית שמתקיימת בין שני העולמות, מצד אחד הוא מזוהה כישראלי שנהנה מהסטטוס הזה ומתקבל בחום בחברה הישראלית אך מצד שני יש בו תמיד את היכולת להתנתק ולבקר את האופי הישראלי. ההתנגשות הזו יוצרת מצבים קומיים שרד, בדרכו הייחודית, יודע להדגיש.

רד אורבך (צילום: שי פרנקו)

עוד ב-

סונול במהלך מדהים: "לכידות ותמיכה של החברה האזרחית"

לכתבה המלאה

צילומי הקמפיין בכיכובו של רד אורבך יתקיימו בימים הקרובים כשתקציב הקמפיין צפוי לעמוד על כ- 3 מיליון שקל.

תגיות דלק | טלוויזיה | פרסום | פרסום חוצות | רד אורבך | רד בנד | שילוט חוצות

הכתבות החמות

קניון, צילום: יחצ

הקניון המבטיח בישראל נכשל: חצי מיליארד שקל ירדו לטמיון?

מערכת ice | 15:54

דלפקי העסקים בנתבג

רוצים להרוויח 15,000 שקל? נתב''ג בהצעה מפתה

מערכת ice | 17:41

סבון כלים-אילוסטרציה, צילום: freepik

רגע לפני חג הפסח: מכת זיופים של FAIRY בישראל

מערכת ice | 17:39

זמר-אילוסטרציה, צילום: shutterstock

אבל במוזיקה הישראלית: הזמר האהוב נפטר בגיל 60 בלבד

מערכת ice | 17:13

מלי לוי, צילום: יחצ

מלי לוי מתמודדת עם בעיה רפואית: ''עין הרע''

מערכת ice | 17:14

הוועדה המקומית: מרב מילר (מימין), נועם עמית, עו"ד רוית סיני, צילום: באדיבות IMPROVE ייעוץ משכנתאות, גיא הכט באדיבות רוית סיני משרד עורכי דין

משכנתאות, חוזים וערבויות בהתחדשות עירונית: איך תימנעו מהפתעות שיעלו ביוקר?

בשיתוף ice פרויקטים | 11:25

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