שיווק ופרסום

כוכב 'ארץ נהדרת' בהלם: מדוע שלט הפרסומת שלו הושחת?

כוכב 'ארץ נהדרת', טל פרידמן, הופתע לגלות ששלט הפרסומת שלו לחברת הביטוח 'We Sure' הושחת, מאחר ועליו הוצבה תמונת הדמות הנשית אותה גילם. מולי שגב, העורך הראשי של 'ארץ נהדרת' הגיב בהלצה: "נראה לי שהדמות אמינה אחי"

תום נחום | 15/8/2023 18:48

טל פרידמן (צילום פייסבוק/ טל פרידמן)

בעוד אנו נתקלים לא מעט בהשחתת שלטי חוצות עם דמויות נשים, ובנוסף, גם רק השבוע צצה סערה חדשה שטוענת להדרת נשים עם פרסום הסרטון מהאוטובוס בו הנהג שלח חבורת בנות לשבת בחלקו האחורי של האוטובוס ודרש מהן להתכסות בשמיכות, אירוע נוסף של הדרת נשים מהמרחב הציבורי צץ באופן מפתיע במיוחד.

אז למה מדובר באירוע מפתיע אתם שואלים? מאחר ושלט הפרסומת שהושחת אומנם אכן מציג דמות אישה, אך לא מדובר כלל וכלל באישה - אלא בדמות של טל פרידמן לחברת הביטוח We Sure, כאשר בנוסף לפרסומות בהן הוא מגלם את דמות אותה אישה, הועלו גם שלטי חוצות ושלטי פרסומת שהוצבו על אוטובוסים. עם זאת, כפי שנאמר בפרסומת, כנראה שאותו בחור שהשחית וצבע בשחור את תמונת דמותו של פרידמן על האוטובוס היה 'Sure' שמדובר באישה, אך פספס בענק.

עוד ב-

אירופה בהלם: אחד מאתרי התיירות העתיקים והפופולריים הושחת

לכתבה המלאה

מי שהגיב לתמונה המדוברת הוא יוצר 'ארץ נהדרת' והעורך הראשי של התוכנית, שתייג את פרידמן, שכיכב במשך שנים בתוכנית, וכתב: "נראה לי שהדמות אמינה אחי", בעוד פרידמן עצמו הגיב: "מחמאה!!", והכותב הראשי של 'ארץ נהדרת', דוד ליפשיץ, ענה: "מדליקה".

נראה לי שהדמות אמינה אחי @talfriedman1 pic.twitter.com/d4fS7fFIKr
— Muli Segev (@mulisegev) August 14, 2023

תגיות we sure | ארץ נהדרת | דוד ליפשיץ | הדרת נשים | טל פרידמן | מולי שגב | פרסומת | קשת 12

הכתבות החמות

ביטוח ישיר, צילום: Magma Images

ביטוח ישיר תשלם ביוקר? זו התביעה הייצוגית שאושרה נגדה

מערכת ice | 8:29

מענקים מביטוח לאומי, צילום: shutterstock, unsplash

ביטוח לאומי משלם היום מענקים באלפי שקלים: בדקו בחשבון הבנק

מערכת ice | 9:03

תחבורה ציבורית, צילום: shutterstock

מהפכה ברב קו בישראל: מי הזכאים לנסיעות בחינם מה-25.4?

מערכת ice | 6:09

דוחות-אילוסטרציה, צילום: shutterstock

קנס של 1,500 שקל ו-10 נקודות: תקנה חדשה נכנסת לתוקף

מערכת ice | 9:03

מעיין פרתי, צילום: יוטיוב/ דמוקרטTV

מגישת חדשות 12 עוזבת את הבית: ''מאסנו במחירים מטורפים''

מערכת ice | 6:03

אלמוג בוקר, צילום: עדי אורני, צילום מסך חדשות 13, צילום מסך חדשות 12

מגיש חדשות 12 חושף: ''מתקשות להירדם ומתעוררות עם זה בבוקר''

מערכת ice | 9:06

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