השוק

ברגר קינג עושה מהפכה בסניפים: ההשקעה בסך 2.2 מיליארד דולר נחשפת

רשת המזון המהיר ברגר קינג, יצאה בשנתיים האחרונות בתוכנית ייעול חסרת תקדים כדי לשפר את הסניפים שלה ואת חוויית הלקוח, במסגרתה היא מתכננת להשקיע 2.2 מיליארד שקל.

מערכת ice | 30/4/2024 20:43

ברגר קינג (צילום ויקיפדיה)

רשת המזון המהיר ברגר קינג, יצאה בשנתיים האחרונות בתוכנית ייעול חסרת תקדים כדי לשפר את הסניפים שלה ואת חוויית הלקוח, במסגרתה היא מתכננת להשקיע 2.2 מיליארד שקל.

היום (שלישי) נודע כי ברגר קינג לא עוצרת, ועל פי דיווח ברשת CNBC, הרשת תשקיע 300 מיליון דולר (חלק מה-2.2 מיליארד דולר) המדוברים, על מנת לעשות שיפוץ מקיף ב-1,100 סניפים שלה בארצות הברית, על מנת להגדיל אותם ולעצב אותם בצורה מודרנית.

הכל התחיל לפני שנה וחצי, אז ברגר קינג השקיעה 250 מיליון דולר לשיפוץ של סניפים ולשדרוג של המערך הטכנולוגי שלה, המשיך בתוספת 150 מיליון דולר נוספים להשקעה באפליקציה ובפרסום לפלאפונים הניידים. בהמשך, הודיעה כי תשקיע 600 מיליון דולר נוספים לשיפוץ הסניפים, וכעת היא מעריכה שסך ההשקעות יגיעו כאמור ל-2.2 מיליארד דולר.

עוד ב-

ברגר קינג מסתבכת בתביעת ענק: "סוחרי סמים פועלים בתוך הסניף"

לכתבה המלאה

החברה צופה ש-85% עד 90% מכ-7,000 המסעדות שלה בארה”ב יהיו בעלי אותו עיצוב מודרני. כ-100 אתרי ברגר קינג שופצו ועודכנו עד כה. למעשה, החברה הודיע לזכיינים שהשיפוץ בסניפים שלהם יחל כבר מהשבוע הקרוב, וכל זכיין שיסכים לעשות מהפכה בסניף יקבל מברגר קינג בעצמה את כל העלות של כך במזומן.

תגיות ארצות הברית | ברגר קינג | השקעה | מזון מהיר | סניף | רשת | שיפוץ

הכתבות החמות

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רמי לוי וישראייר, צילום: פלאש 90/ תומר נויברג, shutterstock

רמי לוי גוזר קופון: החברות שלא שמעתן עליהן מרוויחות בענק

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שלומי יפרח, צילום: אינסטגרם @shlomi_ifrah_official

כוכב הסדרה המצליחה בקשת 12 חושף: ''משלים פרנסה בוולט''

מערכת ice | 17:55

האח הגדול, צילום: מסך רשת 13

כוכב האח הגדול עובר משבר: ''אני מבזבז את הזמן''

מערכת ice | 18:36

חנן בן ארי בתכנית ראיון מיוחד, צילום: מסך קשת 12

גרושתו של חנן בן ארי מודה: ''עלול לכאוב לך''

מערכת ice | 17:46

יח"צ גורר יח"צ: שרק (מימין), דרור רפאל ועידו מינקובסקי, צילום: עידן כהן, נוי עינב, שלומי יוסף

מוזיקה, הזדמנויות ועסקים: שרק מגיע ליח"צ גורר יח"צ

בשיתוף ice פרויקטים | 15:25

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